Privacy Policy

Last updated: June 26, 2026

1. Overview

Peaks Companion is a validation experiment (fake-door landing page) testing whether organizers of self-organized group treks would pay for a logistics app. We collect minimal data and are committed to your privacy.

2. Data controller

Nicola Neri — the person responsible for this experiment and how your data is handled.

3. What data we collect

Email addresses

When you click "Reserve early access" and submit your email, we collect:

• Your email address — so we can notify you if/when Peaks Companion launches
• The source of your click — which button/section you used (e.g., "hero", "pricing", "nav") to understand user flow
• Timestamp — when you submitted the form

Emails are stored in Tally.so, a form-backend service. See Tally's privacy policy for details on how they handle data.

Analytics data

We use Google Analytics 4 to understand how visitors use the landing page. Google Analytics collects:

• Pages visited and time spent
• Device type, browser, and approximate location (country/city level, not precise)
• User interactions (clicks, scrolls)

Google Analytics does not collect personally identifiable information by default. Learn more in Google's privacy policy.

What we do NOT collect

• No cookies for tracking or profiling
• No storage of passwords or sensitive personal data
• No contact information beyond your email (no phone, address, etc.)
• No behavioral tracking across other websites

4. Why we collect data

• Email: To notify you if Peaks Companion launches or to share updates on the experiment
• Analytics: To measure interest (click-through rates, visitor count) and validate the hypothesis that trek organizers would pay for this tool

5. How long we keep your data

Emails: We keep your email address for the duration of the validation experiment (through July 2026) and potentially beyond if you've opted in to updates. You can request deletion at any time.

Analytics: Google Analytics retains data for 14 months by default. We do not extend this period.

6. Third-party services

We use the following services, which may process your data:

Service	Purpose	Data shared
Tally.so	Form backend for email capture	Email, source, timestamp
Google Analytics 4	Website analytics	Browsing behavior, device info, location

Each service has its own privacy policy. We recommend reviewing them if you have concerns.

7. Your rights

Depending on your location, you may have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Ask us to correct inaccurate information
• Deletion: Request that we delete your email from our records
• Opt-out: Stop receiving emails about Peaks Companion updates

To exercise any of these rights, contact us at email.

8. GDPR compliance (EU users)

If you're in the EU, your data is processed under GDPR. We process your email on the basis of:

• Consent: You actively chose to submit your email to receive updates
• Legitimate interest: We need to measure interest in the app to validate the idea

You have the right to lodge a complaint with your local data protection authority.

9. Security

We store emails only through Tally.so, which uses industry-standard encryption and security practices. However, no transmission over the internet is 100% secure. If you have security concerns, contact us immediately.

10. Changes to this policy

This policy may be updated as the experiment evolves. We will update the "Last updated" date if we make material changes.

11. Contact us

Questions about this privacy policy or how we handle your data? Reach out:

Email: email